7f7777 Privacy Policy — How We Handle Your Data

This Privacy Policy ("Policy") describes how 7f7777 ("Platform", "we", "us", "our") collects, uses, stores, shares and protects personal information provided by or generated through users ("you", "User") of the website at https://7f7777.cam and all associated services (the "Services").

7f7777 is an English-language online gaming information and platform portal targeting Pakistani users. We take your privacy seriously. This Policy is designed to give you a clear, honest account of our data practices — written in plain English rather than obscured behind legalese.

By accessing the Platform, creating an account or using any Service, you acknowledge that you have read and understood this Policy and consent to the data practices described herein. If you do not agree with this Policy, please discontinue use of the Platform.

The following terms carry the meanings set out below throughout this Policy:

• "Personal Data" — any information that identifies or could reasonably identify a living individual, including name, CNIC number, email address, phone number, IP address and financial data.
• "Processing" — any operation performed on Personal Data, including collection, storage, use, disclosure, erasure or destruction.
• "Data Controller" — 7f7777, as the entity that determines the purposes and means of processing your Personal Data.
• "Data Processor" — a third party that processes Personal Data on behalf of 7f7777, under contract and subject to data protection obligations.
• "KYC" — Know Your Customer: the identity verification process required for account compliance.
• "AML" — Anti-Money Laundering: legal obligations requiring financial platforms to detect and report suspicious transactions.
• "Cookies" — small text files stored on your device by a website to recognise returning visitors and collect usage data.
• "Services" — all features, games, betting markets, support tools and content available via 7f7777.

7f7777 collects Personal Data across three broad categories: information you provide directly, information generated by your use of the Services, and information received from third parties.

We do not collect sensitive categories of personal data (such as biometric data, health information or political affiliations) unless specifically required for identity verification under AML regulations, and only with your explicit consent.

Your Personal Data reaches us through the following channels:

4.1 Directly from You

When you register an account, complete KYC, make a deposit or withdrawal, contact support, set responsible gambling limits or update your account profile — you are directly providing Personal Data to 7f7777.

4.2 Automatically via Technology

When you browse or interact with 7f7777, our systems automatically collect technical data including your IP address, device identifiers, browser type and session activity. This data is collected via server logs, cookies and similar tracking technologies as described in Section 10.

4.3 From Third Parties

7f7777 may receive Personal Data from third parties in the following contexts:

• Payment processors processing your deposit or withdrawal (e.g., transaction status, reference numbers). Payment providers referenced on this Platform — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are cited as familiar Pakistan payment context only and are not affiliated with 7f7777.
• Identity verification services used for KYC/AML compliance.
• Fraud detection and security service providers.
• Analytics and platform performance monitoring tools (where used).

7f7777 processes your Personal Data for the following specific purposes:

• Account Operations: Creating and managing your account, verifying your identity, processing deposits and withdrawals, and administering bonus eligibility.
• Service Delivery: Providing access to sports betting markets (including Pakistan cricket, PSL/T20 and ICC tournaments), casino games, live dealer content and associated features.
• Customer Support: Responding to Live Chat, email and Help Centre requests in English (and Urdu on request), resolving disputes and processing feedback.
• Legal and Compliance Obligations: Meeting KYC, AML, fraud prevention and record-keeping requirements under applicable law.
• Responsible Gambling: Monitoring account activity to support the application of deposit limits, session alerts and self-exclusion tools, and to identify potential problem gambling indicators.
• Platform Improvement: Analysing usage patterns to improve performance, fix bugs and develop new features. Aggregated, anonymised data may be used for this purpose.
• Security: Detecting, preventing and investigating fraud, account takeovers, money laundering and other prohibited conduct.
• Marketing Communications: Sending promotional information and bonus offers to your registered email address — where you have consented to receive such communications. You may opt out at any time by contacting support.

7f7777 processes your Personal Data on the following legal bases, depending on the nature of the processing activity:

• Contractual Necessity: Processing required to provide the Services you have signed up for, including account management, deposits, withdrawals and game access.
• Legal Obligation: Processing required to comply with AML, KYC, record-keeping and other applicable legal requirements.
• Legitimate Interests: Processing necessary for fraud prevention, platform security, and internal analytics — where such interests are not overridden by your data protection rights.
• Consent: Processing activities that require your explicit consent, including marketing communications and certain cookie uses. You may withdraw consent at any time without affecting the lawfulness of prior processing.

7f7777 does not sell or rent your Personal Data. We may share it in the following limited circumstances:

7.1 Technology and Service Partners

We share data with certified third-party technology providers who support the operation of the Platform — including game studios, live dealer infrastructure providers, sports data providers, payment processors and KYC/identity verification services. All such parties are bound by data processing agreements and may only process your data for the specific purposes for which they are engaged.

7.2 Legal and Regulatory Authorities

We may disclose Personal Data to government authorities, regulators, law enforcement or courts where required by applicable law, court order or where disclosure is necessary to protect the rights, property or safety of 7f7777, its users or the public.

7.3 Business Transfers

In the event of a merger, acquisition or sale of all or part of 7f7777's business, Personal Data may be transferred to the acquiring entity — subject to that entity honouring the commitments described in this Policy.

As an online platform serving users in Pakistan and operating with international technology partners, your Personal Data may be transferred to and processed in countries other than Pakistan. Such transfers may involve countries whose data protection laws differ from those applicable in Pakistan.

Where Personal Data is transferred internationally, 7f7777 takes appropriate safeguards to ensure that such transfers comply with applicable data protection requirements — including the use of contractual clauses with receiving parties, selecting providers in jurisdictions with adequate privacy protections, or obtaining your explicit consent where required.

If you have questions about the countries to which your data may be transferred, please contact our support team.

7f7777 retains Personal Data only for as long as it is needed to fulfil the purposes for which it was collected, or as required by applicable law. Specific retention periods include:

• Account and Registration Data: Retained for the duration of your account's active status and for a minimum period following account closure, as required by AML and gaming compliance obligations.
• Transaction and Financial Records: Retained for a minimum of five years following the last transaction, in accordance with typical AML record-keeping requirements. The specific period depends on the applicable jurisdiction's legal requirements.
• KYC Documents: Retained for the period required by applicable AML legislation — typically five years from the end of the business relationship or the date of the last transaction.
• Support Communications: Retained for up to two years following resolution of the support interaction, unless a longer retention period is required for dispute resolution.
• Usage and Technical Data: Typically retained for up to twelve months for security and analytics purposes, after which it is aggregated or deleted.

Following the expiry of applicable retention periods, Personal Data is securely deleted or anonymised so that it can no longer be attributed to you.

7f7777 uses cookies and similar tracking technologies to operate, improve and secure the Platform. By continuing to use 7f7777 after being informed of our cookie use, you consent to non-essential cookies being placed on your device.

Types of Cookies We Use

• Strictly Necessary Cookies: Essential to the functioning of the Platform — enabling login sessions, account security and cashier operations. These cannot be disabled without breaking the Service.
• Performance Cookies: Collect anonymised data about how users interact with the Platform, helping us identify errors and improve usability. No personally identifiable information is transmitted.
• Functional Cookies: Remember your preferences such as language settings, responsible gambling limits and display options — so you don't have to reset them each visit.
• Analytics Cookies: Where used, these tools aggregate user behaviour data to help us understand traffic patterns, popular content and session duration. Data is anonymised before analysis.

You can manage or delete cookies via your browser settings. Note that disabling strictly necessary cookies will prevent the Platform from functioning correctly. Disabling other categories may limit personalisation features.

7f7777 implements technical and organisational security measures proportionate to the risk associated with processing your Personal Data. These include:

• TLS/SSL encryption for all data transmitted between your device and our servers;
• Password hashing using industry-standard algorithms — plain-text passwords are never stored;
• Two-factor authentication (2FA) available for all accounts and strongly recommended;
• Access controls restricting internal staff access to Personal Data on a need-to-know basis;
• Regular security assessments and monitoring of platform infrastructure;
• Incident response procedures for detecting, containing and reporting data breaches.

Depending on the data protection laws applicable in your jurisdiction, you may hold the following rights with respect to your Personal Data held by 7f7777. To exercise any of these rights, contact our support team via Live Chat or email.

7f7777 is strictly an adults-only platform. We do not knowingly collect or process Personal Data belonging to individuals under the age of 18, or the higher minimum age required by the operator/license jurisdiction.

Age verification is a mandatory part of the KYC process. If 7f7777 becomes aware that a registered account belongs to a minor, the account will be immediately suspended and all associated data reviewed. Any real-money balance will be handled in accordance with our Terms and applicable law.

If you believe a minor has registered an account on 7f7777, please contact our support team immediately via Live Chat or email.

Know Your Customer (KYC) and Anti-Money Laundering (AML) compliance requires 7f7777 to collect and retain specific categories of identity documentation and financial transaction records. This is a legal obligation — not optional for either 7f7777 or the user.

KYC documentation typically includes: a valid government-issued photo ID (such as a CNIC), proof of residential address, and confirmation of the payment method used for deposits. For Pakistani users, the CNIC is the primary accepted identity document.

KYC data is used exclusively for identity verification and regulatory compliance. It is not used for marketing, profiling or any purpose unrelated to account compliance. Access to KYC documents is restricted to compliance personnel and, where legally required, to relevant authorities.

AML monitoring involves automated and manual review of transaction patterns to identify activity inconsistent with a user's stated profile. Where suspicious activity is identified, 7f7777 may place holds on accounts or withdrawals pending further review, and may be legally obligated to report such activity to relevant authorities without notifying the account holder.

7f7777 targets Pakistani users and is aware of the local regulatory context. The following points are relevant to Pakistani users specifically:

15.1 Local Data Protection Law

Pakistan's Personal Data Protection Act (PDPA), where applicable, and any related regulations may apply to the processing of personal data belonging to Pakistani residents. 7f7777 endeavours to operate in a manner consistent with applicable Pakistani data protection principles including lawfulness, transparency, purpose limitation and data security. This Policy should be read in that context.

15.2 Payment Data Context

References to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are used as familiar local payment context only. Any data shared with payment processors is limited to what is necessary to facilitate your transaction. These entities are independent controllers of their own user data and their privacy policies govern data held on their platforms.

15.3 No Government Authorisation Claimed

7f7777 does not claim authorisation, licensing or endorsement by any Pakistani government body, including the Pakistan Telecommunication Authority (PTA), the State Bank of Pakistan (SBP) or any provincial authority. This Policy does not constitute legal advice regarding the legality of online gambling under Pakistani law. Users are solely responsible for understanding and complying with applicable local law.

7f7777 reserves the right to update or amend this Privacy Policy at any time. Changes will be posted on this page with a revised "Last Updated" date. Where changes are material — such as a change in the purpose of processing or the categories of data shared — 7f7777 will endeavour to notify registered users via email or an in-account notification prior to the changes taking effect.

Your continued use of the Platform after an updated Policy is published constitutes your acceptance of the revised terms. We encourage you to review this page periodically.

If you have questions, concerns or requests related to this Privacy Policy or the processing of your Personal Data, please contact the 7f7777 support team through the following channels:

• Live Chat: Available 24/7 from your account dashboard — the fastest channel for account-specific queries.
• Email: [email protected] — formal data requests and privacy complaints should be submitted in writing by email for our records.
• Help Centre: Our searchable Help Centre contains written guidance on account settings, data preferences and responsible gambling tools.

For formal data subject rights requests (access, correction, deletion, portability), please email the address above with the subject line "Data Rights Request" and include your registered account email address and a description of your request. We will verify your identity before processing the request and respond within the timeframe required by applicable law.